Julia Payne
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Phase -4

Board-Level GTM Counsel
For Founders and Leadership Teams

For founders and senior leaders who need a sharp, experienced independent GTM or board voice without the limitations of an internal perspective.
Let's Have a Conversation

500+

Organisations Advised

03

Personal Exits

20+

Years of Experience

Many of the companies I've worked with have gone on to
be acquired by leading global businesses

  • hastee.
  • glofox
  • Avrios
  • Quorbit
  • Sovos Compliance
  • informer.
  • Apperio
  • hastee.
  • glofox
  • Avrios
  • Quorbit
  • Sovos Compliance
  • informer.
  • Apperio

The higher the stakes,
the more important GTM expertise becomes.

At this stage, the challenge isn’t operational. You have people who can execute.

What's harder to find is an experienced, independent GTM voice that can challenge your thinking and guide the strategic decisions that shape the future of the business.

Board-level GTM is about more than marketing. It's about market positioning, growth strategy, investor narrative, commercial risk and long-term competitive advantage.

Most leadership teams don't have that expertise in the room. Advisors who combine deep GTM experience with board-level credibility are rare.

Learn More About The 28-Day GTM Sprint
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Trusted by

  • Gocardless
  • hastee.
  • Tickets
  • cobweb
  • sprift
  • e-bate
  • Gocardless
  • hastee.
  • Tickets
  • cobweb
  • sprift
  • e-bate

Does any of this sound familiar?

Does any of this sound familiar?
  • Your biggest strategic decisions are being made without experienced GTM input.
  • Your board lacks the commercial & GTM expertise to effectively challenge or support your growth strategy.
  • You're approaching a critical inflection point, a new market, funding round or exit, and want guidance from someone who's been there before.
  • Your leadership team executes well but lacks senior GTM thinking at board level.
  • You need an independent perspective that's free from internal politics and organisational bias.
  • You're looking for a trusted sounding board who will challenge your thinking, not simply validate it.
Know More About Founder-Free GTM System

As Seen In

  • Street fight
  • elitebusiness
  • Entrepreneur
  • CIM
  • Startups
  • DailyMail
  • CorprateVision
  • Street fight
  • elitebusiness
  • Entrepreneur
  • CIM
  • Startups
  • DailyMail
  • CorprateVision

Two ways to work together.

They provide an independent perspective, backed by years of experience, that you can trust when making strategic business decisions.

01.

GTM Advisory

For founders who need strategic GTM counsel as they scale.

An ongoing advisory relationship that gives you direct access to experienced GTM counsel.

This isn't a consulting retainer. There are no deliverables, reports or presentations.

Instead, it's built around regular strategic conversations that help you think more clearly, challenge assumptions, pressure-test key decisions and navigate the moments that matter most.

How we'll work together.

  • Regular sessions focused on your most important strategic decisions.
  • Honest, practical input on positioning, growth strategy, market approach and commercial strategy.
  • A trusted thinking partner who helps you spot opportunities, challenge assumptions and identify risks.
  • Insights shaped by years of building and scaling GTM functions, leading exits and advising founders through every stage of growth.

What this engagement isn't.

It isn't execution or a replacement for your marketing or sales leader.

It's senior strategic GTM counsel for founders who want confidence that the strategy behind execution is sound.

Best suited to founders seeking ongoing strategic GTM support without adding headcount or committing to a full Fractional CMO engagement.

See Phase 3 >

02.

Board Advisory & NED

For boards that need credible
GTM-leader expertise.

A board-level advisory engagement for companies that need experienced GTM expertise at the highest level. Whether as a Non-Executive Director, board advisor or independent strategic voice during pivotal moments.

Boards shape the commercial future of a business. Without deep GTM expertise at the table, decisions on market positioning, building growth models and stress tests, buyer behaviour and commercial risk are often made with critical blind spots.

How we'll work together.

  • Regular sessions focused on your most important strategic decisions.
  • Honest, practical input on positioning, growth strategy, market approach and commercial strategy.
  • A trusted thinking partner who helps you spot opportunities, challenge assumptions and identify risks.
  • Insights shaped by years of building and scaling GTM functions, leading exits and advising founders through every stage of growth.

What this engagement isn't.

It isn't an operational role or a Fractional CMO with a board title.

RIt's genuine board-level engagement, bringing experienced GTM perspective and commercial judgment to the decisions that matter most.

Best suited to founder-led businesses at an inflection point, VC/PE-backed companies seeking independent GTM oversight, and established businesses looking to strengthen commercial expertise at board level.

See Phase 3 >
Steve Rimmer
Steve Rimmer

Founder & CEO

Julia is brilliant. Our conversion rate has increased significantly. Our pipeline velocity has reduced. The quality and quantity of leads has far outstripped anything from our previous agency.

Who I Help

The Scaling Founder

You're leading a £1M–£10M business with a capable team.

Execution isn't the challenge.

You need an experienced GTM perspective to challenge your thinking, independent enough to provide honest counsel, and commercially sharp enough to shape the strategic decisions that will define your next stage of growth.

The Board or Senior Leadership Team

You're operating at a level where board-level GTM expertise can materially strengthen strategic decision making.

Whether you're a CEO, chair or investor, you need an experienced commercial voice that brings independent perspective, board-level credibility and the confidence to challenge when it matters.

Why founders and boards trust Julia Payne.

For more than 20 years, Julia has operated at the intersection of GTM strategy and senior leadership. Building revenue engines, advising founders through pivotal growth stages, and contributing at board level.
Read More

03

Personal Exits

02

PLC Boards Served

500+

Organisations Advised

22

Companies Scaled to £11M + ARR

Trusted by founders. Proven by results.

Clients Clients Clients More than 500+ happy clients

Bridges Marketing and Sales to Drive Revenue

Luke Crist Sales Manager svg-export-1x (11)

I had the pleasure of working with Julia in a previous role, and her impact as Chief Marketing Officer was truly game-changing. Julia was instrumental in bridging the gap between marketing and sales, driving a consistent flow of warm, high-quality leads that directly contributed to revenue growth.

She brought structure and innovation to the team, leading the successful implementation of HubSpot CRM and a new proposals platform that significantly improved our conversion rates. Her ability to introduce and embed new processes with clarity and efficiency made a huge difference to how the business operated.

Julia is not only a strategic thinker but also someone who genuinely rolls up her sleeves to get things done. Any organization would be lucky to have her leadership and insight at the helm of their marketing efforts.

The Marketer Who Gets to the Heart of the Matter

Mark Stephens Founder svg-export-1x (11)
If you get the opportunity to work with Julia, grab it with both hands. She’s not just a marketing expert across both strategy and execution but a rare combination of being highly practical, more than willing to share her knowledge, commercially aware and astute and gets to the heart of the matter really quickly. She’s also flexible to your needs and understands what is needed straight away. Whilst she tells it as it is, she’s fun, collaborative and brings a sense of calmness. There’s no judgement but rather clear priorities and actions to get you where you want to be. Out of all the marketers I have worked with, she is undoubtedly the best – by a country mile

Turns Complexity Into Clear Strategy

Graham Quinn Founder svg-export-1x (11)

I’ve had the pleasure of working with Julia for 2-3 months, who is very personable but also business astute and able to assimilate lots of information and distil into a clear strategy with deliverables quickly and effectively.

As a result, we have completed a full business review with clear deliverables which we have been able to implement in terms of a complete refresh to our website, as well as a tailored communications and messaging strategy to help drive the business forward.

I have no hesitation in recommending Julia to help you develop a winning marketing plan to get your business to the next level.

Experience That Translates into Commercial Growth

Kimberly Ishoy Leadership, Strategy & Innovation svg-export-1x (11)
I have worked with Julia at 2 companies, the last being in my position as Director of World Class Selling at Microsoft. She has a keen understanding of how to generate, drive and increase revenues and shareholder value for business, while being comfortable networking across levels in an organization. Julia is wonderful to work with and will help a company build their business and revenues.

Strategic Expertise That Delivers Results

Nina Pepper SVP Marketing svg-export-1x (11)
If you’re a tech company and you want to create a marketing strategy that delivers results, I would recommend you contact Julia. She has huge experience across tech and the key areas of strategy, optimisation and implementation and is open and honest with her advice. Julia is an absolute pleasure to work with.

More Leads. Higher Conversion. Faster Growth.

Ed Caldeira Founder svg-export-1x (11)
The quality and quantity of the leads has far outstripped our previous agency – so much so that we are looking to hire a larger customer success team. Our pipeline velocity has reduced and our conversion rate has increased significantly. Julia’s attention to detail is fantastic. A clear strategy to meet our objectives, brilliantly executed.

The Real Deal in Marketing and Growth

Hussein Khader Founder svg-export-1x (11)
In a world where everyone’s a marketer, it’s hard to know who to trust. With Julia, you have found the expert. She’s the real deal. Really smart, straight-talking, and genuinely invested in your success. Not only is she a true marketing expert, but she understands business. Every recommendation is grounded in driving growth and profitability and aligned with your business objectives. If you’re looking to scale and want someone who’s got your back and knows exactly what to do, I would highly recommend that you talk to Julia.

The Expertise to Advise at Board Level

Steve Rimmer Founder svg-export-1x (11)
We initially engaged Julia to help shape our marketing strategy. Her expertise, depth of knowledge and strategic insight quickly set her apart. We were so impressed, that we invited her to join us as a board advisor. Julia brings her experience, clarity, confidence, and a collaborative spirit to every conversation. She’s an absolute pleasure to work with.

A Trusted Sounding Board With a Solutions-First Mindset

John Ledgister Executive Director svg-export-1x (11)
Julia, not only walks the walk, but also talks the talk. She has a keen analytical mind and as a sounding board, gives a clear and always helpful opinion. With Julia you find there are never problems, but solutions.

Expert Guidance With Practical Impact

Digital Marketer Paul Modaley svg-export-1x (11)
Julia is an expert in her field who went above and beyond to share her knowledge and insight with The Cyber Helpline. It was a pleasure and a privilege to receive specialist support from Julia whose guidance was actionable and will prove invaluable.

The Clarity Founders Need to Scale

Steven O Connell Operations Lead svg-export-1x (11)
Julia brings an unparalleled level of support to early-stage founders to have clear concise communication & branding as they develop their businesses.

Insight, Flexibility and a Personal Touch

Louise Jones Senior Manager svg-export-1x (11)
Astute, incredibly well informed, honest and always on the mark with her advice and recommendations. Julia takes time to understand not only the needs of the business but the needs of the people she works with, delivering an incredibly professional service with a very personal touch. She delivers results on time and with an unquestioning flexibility that is hard to find.

Strategic Thinking That Delivers the Right Solution

Sarah Leeves Marketing Manager svg-export-1x (11)
Julia has been nothing short of fantastic at every stage of our working relationship. She is highly-skilled in a multitude of areas and carefully considers every possibility to give the right solution for the client. Her strategic thinking and knowledge have allowed us to progress in areas we had not even considered. I would recommend Julia’s services to anyone and hope to continue working with her for a long time.

A Faster Path to the Right Hire

David Dwyer Founder svg-export-1x (11)
Julia took the entire hiring process off my plate, from defining the role to final interviews. It was a zero-distraction process. Within weeks we had the right senior marketing exec onboard, already adding value. Smooth, strategic, and fast. I would highly recommend Julia’s services.

Let's have a conversation

If you're considering any of the ways we could work together, the best place to start is a straightforward conversation. No pitch. No pressure. Just an honest discussion about where the business is today, what you're trying to achieve and whether I can help.

Professional Accreditations & Board Expertise

  • Non Executive Director
  • Corporate governance
  • Risk Strategy
  • AI Governance
  • Board Level Finance
  • Fundamental Skills
  • Coaching Skills
Julia Payne

Services

  • The 28-Day GTM Sprint
  • The Founder-Free GTM System
  • Fractional CMO / GTM Lead
  • GTM & Board Advisory

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Contact

  • julia@fractional-cmo-services.com
  • 077 4848 2745
  • Thomas House 84 Eccleston Square London SW1V 1PX
Connect with me
Julia Payne

Office Address

Registered Office. Revenue Marketing Limited. FAO Numbers Studio. Nile Street, Brighton, East Sussex BN1 1HW, England. Company Number 17073957

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