GTM Strategist for £1M - £3M B2B Tech
"Julia is brilliant. Our conversion rate has increased significantly. Our pipeline velocity has reduced. The quality and quantity of leads has far outstripped anything from our previous agency."
Too big for founder hustle.
Too small for real headcount.
Which is why the companies who survive this phase don't just "try harder" or "hire better".
Instead, they replace the founder's effort with a revenue engine the team owns and runs.
I help set that up by installing
The Founder-Free GTM System.
It lifts the company's revenue & market value at the same time - by removing the founder from the process.
It's how I've helped more than 8 founders grow companies that sold, grown revenues over £10M ARR for many more and had 3 exits of my own.
Because whether you're looking to sell, scale, or just get out of the day-to-day, the answer is the same:
When the founder can step back, the business steps up.
“We initially engaged Julia to help shape our marketing strategy. Her expertise, depth of knowledge and strategic insight quickly set her apart. We were so impressed that we invited her to join us as a board advisor”
How I Work
PHASE-1
Deliverable 1 Your Gap Analysis
Most sales & marketing strategies aren't broken - just incomplete.
I reveal the invisible pieces that have been keeping the business founder-dependent, and show you what to put in place first.
Deliverable 2 Your Worthwhile ICP
The founder shouldn't be left to chase, qualify, and convert every lead.
I help determine the most profitable and winnable ICP so the marketing & sales teams can take the reigns.
Deliverable 3 Message-Market Fit
The founder shouldn't be the only one who can tell the story.
So I build a single, sharp argument for your business - one your market intuitively gets, and anyone on your team can deliver.
Deliverable 4 The GTM Execution Plan
No more priority switching.
I hand over a sequenced path - what to do first, what to do next, and where the team begins to take over.
PHASE-2
What we usually
develop first.
“We initially engaged Julia to help shape our marketing strategy. Her expertise, depth of knowledge and strategic insight quickly set her apart. We were so impressed that we invited her to join us as a board advisor”
“Julia, not only walks the walk, but also talks the talk. She has a keen analytical mind and as a sounding board, gives a clear and always helpful opinion. With Julia you find there are never problems, but solutions.”
About Julia Payne
“If you’re a tech company and you want to create a marketing strategy that delivers results, I would recommend you contact Julia. She has huge experience across tech and the key areas of strategy, optimisation and implementation and is open and honest with her advice. Julia is an absolute pleasure to work with.”
