About me

Helping founder-led B2B companies build the commercial foundations for predictable growth.

For 20+ years, I’ve helped founder-led B2B companies sharpen their market position, improve commercial performance, and build systems for sustainable growth.

I’ve worked with 500+ organisations as a founder, CEO, board director, advisor, and Fractional CMO/ GTM Lead. Building businesses, leading rapid growth, and navigating acquisitions
and exits.

Today, I help ambitious B2B companies reduce founder dependence, strengthen go-to-market capability, and build commercial organisations that scale without relying on
individual heroics.

Let's Have a Conversation

Many of the companies that I have worked with have gone on to achieve successful exits.

Most growth challenges aren't marketing problems.

One of the biggest lessons from working with hundreds of businesses is that growth rarely stalls due to lack of effort.

There’s usually plenty of marketing, sales activity, and ideas. What’s missing is alignment.

The business has outgrown its operating model, but systems, processes, and leadership haven’t kept up.
The founder remains the strategist, decision maker, escalation point, and commercial glue holding everything together.

At first, that works. Eventually, it limits growth.

Execution becomes inconsistent. Teams rely too heavily on the founder. Growth becomes unpredictable.

My role is to help businesses move beyond this by building stronger commercial foundations, clearer systems, and strong leadership.

Most growth challenges aren’t marketing problems.

As Seen In

Lessons from both sides of the table.

Before becoming a Fractional CMO and advisor, I spent years building, leading,
and scaling businesses myself.

I understand the realities of payroll, revenue targets, investor expectations, and high-stakes decisions.

That experience shapes how I work with clients today.

I’ve worked with organisations including Microsoft, RBS, GoCardless, Wise, Hiyacar, Hastee, Toc Biometrics, and hundreds of other B2B companies at different stages of growth.

Some were building foundations. Others were preparing for expansion, funding, or exit. While the contexts differed, the core challenges were remarkably the same.

Trusted by leading accelerators to drive marketing growth

Architect. Leader. Advisor.

Depending on what the business needs, most engagements fall into one of three roles.

Architect

For businesses that know where they want to go but need the systems, processes, and commercial infrastructure to get there.

Best fit: The 28-Day GTM Sprint and The Founder-Free GTM System.

Leader

For businesses that need senior commercial revenue leadership to align teams, maintain momentum, and drive execution and accountability.

Best fit: Fractional CMO/ GTM Lead.

Advisor

For founders and leadership teams that need experienced strategic counsel, independent challenge, and objective commercial perspective.

Best fit: GTM Advisory and Board Advisory

Board-level experience
that changes the conversation.

As businesses grow, the nature of commercial decisions changes.

 The focus shifts from campaigns to positioning, growth models, organisational capability, investor expectations, and long-term value.

 Alongside my work with founders and leadership teams, I’ve served at board level and continue to advise organisations through critical growth decisions.

 I am an Accredited Non-Executive Director and former board director of two Plc businesses, bringing a commercial and go-to-market perspective often missing from strategic discussions.

See How I Help Businesses Scale

Why founders bring me in.

Most founders don’t need another consultant.

They don’t need more frameworks, decks, or generic advice.

They need someone who quickly understands the business, focuses on what matters, challenges assumptions, and helps drive sustainable growth.

Most importantly, they want someone who will tell them what they genuinely think, not what they think the founder wants to hear.

That’s what clients value most - independence, experience, and practical execution.

How the relationship evolves.

There is no fixed path, but there is a natural one.

Most founders start by identifying what’s holding growth back and clarifying where future growth should come from.

From there, the focus shifts to building the systems, processes, and rhythms needed to scale.

As the business grows, some bring me in to provide ongoing commercial leadership as a Fractional CMO, while others retain me to provide strategic or board-level support.

The right starting point depends on where the business is today.

The credentials behind the advice

20+ years accelerating B2B growth
500+ organisations supported
Three-time exited founder
Former CEO
Former Plc board director
Accredited Non-Executive Director
Judge, UK Digital Experience Awards 2023 - 2026
Advised companies through successful exits
Extensive experience with founder-led, scaling, and VC/ PE-backed businesses

Trusted by founders. Proven by results.

More thAn 500+
happy clients

Experience That Translates into Commercial Growth

Kimberly Ishoy Leadership, Strategy & Innovation

I have worked with Julia at 2 companies, the last being in my position as Director of World Class Selling at Microsoft. She has a keen understanding of how to generate, drive and increase revenues and shareholder value for business, while being comfortable networking across levels in an organization. Julia is wonderful to work with and will help a company build their business and revenues.

Strategic Expertise That Delivers Results

Nina Pepper SVP Marketing

If you’re a tech company and you want to create a marketing strategy that delivers results, I would recommend you contact Julia. She has huge experience across tech and the key areas of strategy, optimisation and implementation and is open and honest with her advice. Julia is an absolute pleasure to work with.

More Leads. Higher Conversion. Faster Growth.

Ed Caldeira Founder

The quality and quantity of the leads has far outstripped our previous agency – so much so that we are looking to hire a larger customer success team. Our pipeline velocity has reduced and our conversion rate has increased significantly. Julia’s attention to detail is fantastic. A clear strategy to meet our objectives, brilliantly executed.

The Real Deal in Marketing and Growth

Hussein Khader Founder

In a world where everyone’s a marketer, it’s hard to know who to trust. With Julia, you have found the expert. She’s the real deal. Really smart, straight-talking, and genuinely invested in your success. Not only is she a true marketing expert, but she understands business. Every recommendation is grounded in driving growth and profitability and aligned with your business objectives. If you’re looking to scale and want someone who’s got your back and knows exactly what to do, I would highly recommend that you talk to Julia.

The Expertise to Advise at Board Level

Steve Rimmer Founder

We initially engaged Julia to help shape our marketing strategy. Her expertise, depth of knowledge and strategic insight quickly set her apart. We were so impressed, that we invited her to join us as a board advisor. Julia brings her experience, clarity, confidence, and a collaborative spirit to every conversation. She’s an absolute pleasure to work with.

A Trusted Sounding Board With a Solutions-First Mindset

John Ledgister Executive Director

Julia, not only walks the walk, but also talks the talk. She has a keen analytical mind and as a sounding board, gives a clear and always helpful opinion. With Julia you find there are never problems, but solutions.

Let's have a conversation

If you're considering any of the ways we could work together, the best place to start is a straightforward conversation. No pitch. No pressure.
Just an honest discussion about where the business is today, what you're trying to achieve and whether I can help.

Helping founder-led B2B companies build the commercial foundations for predictable growth.

Most growth challenges aren't marketing problems.

Lessons from both sides of the table.