Julia Payne
  • Home
  • Services
  • About
  • Resources
Book a Call
Book a Call
Book a Call
  • The 28-Day GTM Sprint
  • Founder-Free GTM System
  • Fractional CMO/GTM Lead
  • GTM & Board Avisory
  • Insights
  • Blog
Blog In The Press

Does the Modern C-Suite Have to Be Permanent?

Does the Modern C-Suite Have to Be Permanent?

Tags

In The Press

Date

01/07/2026

Share

What’s on this page:

  1. New Feature: Julia in The Edge on the Future of Fractional Leadership
  2. Fractional leadership is not a shortcut
  3. Capability matters more than titles

New Feature: Julia in The Edge on the Future of Fractional Leadership

 

Julia Payne has been published in The Edge, The Institute of Leadership’s magazine, discussing whether the modern C-suite still needs to be built around permanent executive roles.

Because the old leadership model was designed for stability.

But many businesses are no longer operating in stable conditions.

Strategies shift faster. Customer expectations move faster. Markets change faster. And the leadership capability a business needs at one stage may not be the same capability it needs six months later.

That creates a difficult question for founders and boards.

Are permanent leadership structures still the best way to build momentum?

Or do growing businesses need a more flexible model?

Julia’s article explores the rise of fractional leadership and why senior capability no longer has to mean permanent executive overhead.

Fractional leadership is not a shortcut

 

This is not about replacing the C-suite entirely.

That would be too simplistic.

Strong businesses still need a leadership spine. They need ownership, continuity, direction and institutional knowledge.

But they also need access to specialist senior experience at the moments when it matters most.

That is where fractional leadership changes the conversation.

A fractional leader can bring strategic capability without forcing the business into a permanent hire before the timing, budget, or need is right.

For scaleups and mid-market companies, that matters.

Because hiring the wrong senior leader is expensive. Waiting too long to bring in senior capability is expensive too.

The real issue is not whether a business needs leadership.

Of course it does.

The issue is what kind of leadership it needs next.

Capability matters more than titles

 
Too many leadership conversations still start with a job title.

“We need a CMO.”

“We need a CRO.”

“We need a full-time executive.”

But that is often the wrong starting point.

The better question is:

What capability does the business need to unlock the next stage of growth?

Sometimes that capability needs to be permanent.

Sometimes it needs to be fractional.

Sometimes the business needs a strategic operator who can come in, sharpen the system, build momentum and leave the company stronger than they found it.

That is not diluted accountability.

It is clearer accountability.

Because fractional leadership forces the board to define the outcome, not just fill the seat.

And that is where the real value sits.

Not in hierarchy.

Not in visibility.

Not in another expensive title around the table.

But in the specific capability required to move the business forward.

Read the full article in The Edge, Summer 2026 edition:

Stuck in your ways: Does the modern C-suite have to be permanent?

Build the right leadership model for your next stage of growth

If your business has outgrown founder-led marketing but is not ready for a full-time CMO, the answer may not be another junior hire or another agency.

It may be senior marketing leadership, applied at the right level, for the right stage.

Download Julia’s guide to understand how scaleups can build the right growth bench without over-hiring, under-leading, or leaving the founder trapped in every commercial decision.

Get the People, Process & Leadership Evolution Guide

Let's have a conversation

If you're considering any of the ways we could work together, the best place to start is a straightforward conversation. No pitch. No pressure. Just an honest discussion about where the business is today, what you're trying to achieve and whether I can help.

Professional Accreditations & Board Expertise

  • Non Executive Director
  • Corporate governance
  • Risk Strategy
  • AI Governance
  • Board Level Finance
  • Fundamental Skills
  • Coaching Skills
Julia Payne

Services

  • The 28-Day GTM Sprint
  • The Founder-Free GTM System
  • Fractional CMO / GTM Lead
  • GTM & Board Advisory

Explore

  • Home
  • About
  • Blogs
  • Insights
  • Contact

Contact

  • julia@fractional-cmo-services.com
  • 077 4848 2745
  • Thomas House 84 Eccleston Square London SW1V 1PX
Connect with me
Julia Payne

Office Address

Registered Office. Revenue Marketing Limited. FAO Numbers Studio. Nile Street, Brighton, East Sussex BN1 1HW, England. Company Number 17073957

© Copyright 2026Privacy Policy