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  • The 28-Day GTM Sprint
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Phase -1

The 28-Day GTM Sprint

28-day GTM sprint timeline
The strategic foundation for predictable, repeatable growth. For B2B companies that need greater clarity, alignment and commercial focus. In 28 days, we define who to target, how to position the business and where growth should come from. The result is a clear go-to-market system that creates confidence in revenue generation, not reliance on founder intuition or marketing activity alone.
Book a Consultation

COMPANIES ADVISED HAVE GONE ON TO ACHIEVE SUCCESSFUL EXITS.

  • hastee
  • glofox
  • Avrios
  • Quorabit
  • Biometrics
  • Informer
  • hastee
  • glofox
  • Avrios
  • Quorabit
  • Biometrics
  • Informer

500+

Organisations Advised

03

Personal Exits as CEO

20+

Years of Experience

Growth becomes difficult when the founder remains in the system.

At £0 - £3M revenue (and even beyond), most businesses don't have a lead generation problem.

They have a go-to-market problem.

Positioning blurs.

Messaging drifts.

Marketing creates  activity, but not enough qualified demand.

Sales and marketing operate from different assumptions.

The founder still decides what to pursue, how to explain the business, and what happens next.

As the business grows, these issues compound. More activity amplifies inefficiencies.

The solution isn’t more campaigns, tools, or headcount.
It’s a GTM system the team can run without founder intuition.

Growth becomes difficult  when the founder remains in the system.

Your 28-day path to predictable growth.

Deliverable 1

GTM Gap Analysis

Identify what's limiting growth.

Most GTM strategies aren't broken. They're incomplete.

I assess your positioning, messaging and demand generation to uncover the gaps creating friction across the buyer journey.

You'll discover:

  • Where your GTM strategy is breaking down
  • Which gaps are creating the most commercial friction
  • Where founder dependence still exists
  • Why marketing isn't converting into pipeline
  • Which priorities matter most
Outcome: Clarity on what's missing, what's holding growth back and what to fix first.

Deliverable 2

ICP & Positioning

Define who you serve - and why you win.

Clarify the worthwhile ICP and the positioning that makes you the obvious choice.

You'll discover:

  • Who your best-fit buyers really are
  • Where positioning is fuzzy or generic
  • What proof points create preference
  • How to say no to the wrong opportunities
Outcome: A sharp ICP and positioning you can execute against.

Deliverable 3

Messaging & Value Proposition

Make the message land - every time.

Build messaging that earns attention and converts interest into pipeline.

You'll discover:

  • Which messages create clarity vs noise
  • How value props map to buyer jobs
  • Where narrative drops across the journey
  • What to say in sales and marketing - consistently
Outcome: A joined-up message system the whole team can use.

Deliverable 4

GTM Execution Roadmap

Turn clarity into a 28-day plan.

Prioritise the moves that create demand - without adding founder bottleneck.

You'll discover:

  • What to execute in the next 28 days
  • Who owns each workstream
  • Where process gaps still exist
  • How to measure progress without vanity metrics
Outcome: A concrete GTM execution plan with clear ownership.

Deliverable 1

GTM Gap Analysis

Identify what's limiting growth.

Most GTM strategies aren't broken. They're incomplete.

I assess your positioning, messaging and demand generation to uncover the gaps creating friction across the buyer journey.

You'll discover:

  • Where your GTM strategy is breaking down
  • Which gaps are creating the most commercial friction
  • Where founder dependence still exists
  • Why marketing isn't converting into pipeline
  • Which priorities matter most
Outcome: Clarity on what's missing, what's holding growth back and what to fix first.

Deliverable 2

ICP & Positioning

Define who you serve - and why you win.

Clarify the worthwhile ICP and the positioning that makes you the obvious choice.

You'll discover:

  • Who your best-fit buyers really are
  • Where positioning is fuzzy or generic
  • What proof points create preference
  • How to say no to the wrong opportunities
Outcome: A sharp ICP and positioning you can execute against.

Deliverable 3

Messaging & Value Proposition

Make the message land - every time.

Build messaging that earns attention and converts interest into pipeline.

You'll discover:

  • Which messages create clarity vs noise
  • How value props map to buyer jobs
  • Where narrative drops across the journey
  • What to say in sales and marketing - consistently
Outcome: A joined-up message system the whole team can use.

Deliverable 4

GTM Execution Roadmap

Turn clarity into a 28-day plan.

Prioritise the moves that create demand - without adding founder bottleneck.

You'll discover:

  • What to execute in the next 28 days
  • Who owns each workstream
  • Where process gaps still exist
  • How to measure progress without vanity metrics
Outcome: A concrete GTM execution plan with clear ownership.

Ready to build a predictable
GTM strategy?

In 28 days we'll identify what's limiting growth, define your ideal customers, sharpen your positioning and leave you with a clear commercial roadmap.
Request a Consultation

AS SEEN IN

  • Street fight
  • elitebusiness
  • Entrepreneur
  • CIM
  • Startups
  • DailyMail
  • CorprateVision
  • Street fight
  • elitebusiness
  • Entrepreneur
  • CIM
  • Startups
  • DailyMail
  • CorprateVision
Who to Target | How to Position | What to Say | What to Do Next

What You'll Leave With In 28 Days

  • Clear GTM Gap analysis
  • Defined ICP's and positioning
  • A differentiated value proposition and competitive advantage
  • A unified messaging framework
  • A prioritised GTM roadmap
  • Alignment across leadership, sales and marketing
The result is confidence in how growth will be generated, not hope that activity will eventually work.
See Phase Two

TRUSTED BY

  • Gocardless
  • hastee
  • Tickets
  • cobweb
  • sprift
  • e-bate
  • bubo.ai
  • Gocardless
  • hastee
  • Tickets
  • cobweb
  • sprift
  • e-bate
  • bubo.ai

Trusted by founders. Proven by results.

Clients Clients Clients More than 500+ happy clients

Bridges Marketing and Sales to Drive Revenue

Luke Crist Sales Manager svg-export-1x (11)

I had the pleasure of working with Julia in a previous role, and her impact as Chief Marketing Officer was truly game-changing. Julia was instrumental in bridging the gap between marketing and sales, driving a consistent flow of warm, high-quality leads that directly contributed to revenue growth.

She brought structure and innovation to the team, leading the successful implementation of HubSpot CRM and a new proposals platform that significantly improved our conversion rates. Her ability to introduce and embed new processes with clarity and efficiency made a huge difference to how the business operated.

Julia is not only a strategic thinker but also someone who genuinely rolls up her sleeves to get things done. Any organization would be lucky to have her leadership and insight at the helm of their marketing efforts.

The Marketer Who Gets to the Heart of the Matter

Mark Stephens Founder svg-export-1x (11)
If you get the opportunity to work with Julia, grab it with both hands. She’s not just a marketing expert across both strategy and execution but a rare combination of being highly practical, more than willing to share her knowledge, commercially aware and astute and gets to the heart of the matter really quickly. She’s also flexible to your needs and understands what is needed straight away. Whilst she tells it as it is, she’s fun, collaborative and brings a sense of calmness. There’s no judgement but rather clear priorities and actions to get you where you want to be. Out of all the marketers I have worked with, she is undoubtedly the best – by a country mile

Turns Complexity Into Clear Strategy

Graham Quinn Founder svg-export-1x (11)

I’ve had the pleasure of working with Julia for 2-3 months, who is very personable but also business astute and able to assimilate lots of information and distil into a clear strategy with deliverables quickly and effectively.

As a result, we have completed a full business review with clear deliverables which we have been able to implement in terms of a complete refresh to our website, as well as a tailored communications and messaging strategy to help drive the business forward.

I have no hesitation in recommending Julia to help you develop a winning marketing plan to get your business to the next level.

Experience That Translates into Commercial Growth

Kimberly Ishoy Leadership, Strategy & Innovation svg-export-1x (11)
I have worked with Julia at 2 companies, the last being in my position as Director of World Class Selling at Microsoft. She has a keen understanding of how to generate, drive and increase revenues and shareholder value for business, while being comfortable networking across levels in an organization. Julia is wonderful to work with and will help a company build their business and revenues.

Strategic Expertise That Delivers Results

Nina Pepper SVP Marketing svg-export-1x (11)
If you’re a tech company and you want to create a marketing strategy that delivers results, I would recommend you contact Julia. She has huge experience across tech and the key areas of strategy, optimisation and implementation and is open and honest with her advice. Julia is an absolute pleasure to work with.

More Leads. Higher Conversion. Faster Growth.

Ed Caldeira Founder svg-export-1x (11)
The quality and quantity of the leads has far outstripped our previous agency – so much so that we are looking to hire a larger customer success team. Our pipeline velocity has reduced and our conversion rate has increased significantly. Julia’s attention to detail is fantastic. A clear strategy to meet our objectives, brilliantly executed.

The Real Deal in Marketing and Growth

Hussein Khader Founder svg-export-1x (11)
In a world where everyone’s a marketer, it’s hard to know who to trust. With Julia, you have found the expert. She’s the real deal. Really smart, straight-talking, and genuinely invested in your success. Not only is she a true marketing expert, but she understands business. Every recommendation is grounded in driving growth and profitability and aligned with your business objectives. If you’re looking to scale and want someone who’s got your back and knows exactly what to do, I would highly recommend that you talk to Julia.

The Expertise to Advise at Board Level

Steve Rimmer Founder svg-export-1x (11)
We initially engaged Julia to help shape our marketing strategy. Her expertise, depth of knowledge and strategic insight quickly set her apart. We were so impressed, that we invited her to join us as a board advisor. Julia brings her experience, clarity, confidence, and a collaborative spirit to every conversation. She’s an absolute pleasure to work with.

A Trusted Sounding Board With a Solutions-First Mindset

John Ledgister Executive Director svg-export-1x (11)
Julia, not only walks the walk, but also talks the talk. She has a keen analytical mind and as a sounding board, gives a clear and always helpful opinion. With Julia you find there are never problems, but solutions.

Expert Guidance With Practical Impact

Digital Marketer Paul Modaley svg-export-1x (11)
Julia is an expert in her field who went above and beyond to share her knowledge and insight with The Cyber Helpline. It was a pleasure and a privilege to receive specialist support from Julia whose guidance was actionable and will prove invaluable.

The Clarity Founders Need to Scale

Steven O Connell Operations Lead svg-export-1x (11)
Julia brings an unparalleled level of support to early-stage founders to have clear concise communication & branding as they develop their businesses.

Insight, Flexibility and a Personal Touch

Louise Jones Senior Manager svg-export-1x (11)
Astute, incredibly well informed, honest and always on the mark with her advice and recommendations. Julia takes time to understand not only the needs of the business but the needs of the people she works with, delivering an incredibly professional service with a very personal touch. She delivers results on time and with an unquestioning flexibility that is hard to find.

Strategic Thinking That Delivers the Right Solution

Sarah Leeves Marketing Manager svg-export-1x (11)
Julia has been nothing short of fantastic at every stage of our working relationship. She is highly-skilled in a multitude of areas and carefully considers every possibility to give the right solution for the client. Her strategic thinking and knowledge have allowed us to progress in areas we had not even considered. I would recommend Julia’s services to anyone and hope to continue working with her for a long time.

A Faster Path to the Right Hire

David Dwyer Founder svg-export-1x (11)
Julia took the entire hiring process off my plate, from defining the role to final interviews. It was a zero-distraction process. Within weeks we had the right senior marketing exec onboard, already adding value. Smooth, strategic, and fast. I would highly recommend Julia’s services.

Let's have a conversation

If you're considering any of the ways we could work together, the best place to start is a straightforward conversation. No pitch. No pressure. Just an honest discussion about where the business is today, what you're trying to achieve and whether I can help.

Professional Accreditations & Board Expertise

  • Non Executive Director
  • Corporate governance
  • Risk Strategy
  • AI Governance
  • Board Level Finance
  • Fundamental Skills
  • Coaching Skills
Julia Payne

Services

  • The 28-Day GTM Sprint
  • The Founder-Free GTM System
  • Fractional CMO / GTM Lead
  • GTM & Board Advisory

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Contact

  • julia@fractional-cmo-services.com
  • 077 4848 2745
  • Thomas House 84 Eccleston Square London SW1V 1PX
Connect with me
Julia Payne

Office Address

Registered Office. Revenue Marketing Limited. FAO Numbers Studio. Nile Street, Brighton, East Sussex BN1 1HW, England. Company Number 17073957

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